Curated projects for ambitious brands

Case study · Software house

The AI‑native CRM for fitness and wellness centres

Habit tracks every event in the centre: you know everything, you ask in chat, and your clients get a polished experience. We designed and built it ourselves, from design to code.

The centres of the future will run on a living model of their business, not on archive software.

That is what AI-native means: Habit is born as a model of the centre, updated by every booking, check-in, payment and certificate. So the AI really knows who is up to date and who is about to quit, drafts messages and reminders, shows where the calendar is slipping, always within the permissions of whoever uses it.

Three promises

What changes when a centre moves to Habit.

Before
Whose certificate is expiring? Who owes an instalment? Answering takes a whole morning.
With Habit
Ask the AI, which knows the centre, and get the answer in a second. Fees, instalments, certificates and check-ins are checked automatically.
Before
Bookings by phone and DM, paper forms, queues at the front desk to check in or renew.
With Habit
Clients book from the website or the app, check in with their QR code and upload their medical certificate themselves.
Before
The front desk spends its days chasing: manual entries, counts, reminder calls.
With Habit
AI and automation do the repetitive work; the front desk gets back to welcoming, the owner keeps control.

What centres do with Habit

What we built

01
One week, every calendar
Appointments coloured by category, staff shifts in the background, overlaps side by side. Filters by activity and person, the current-time line always visible.
02
Every appointment knows who’s in and who’s missing
Activity, time, staff and participants, with seats counted and attendance marked. If a member is not up to date, the calendar tells you before they walk in.
03
Every client has their story
Personal details, medical certificates with expiry, membership with used and total visits, instalments and suspensions. The “up to date” status is calculated automatically.

Habit’s form embeds in the centre’s website with one line of code: prospects pick a day and time, and the visit lands in the calendar with their details already in the client list.