HAUTE CUCINE
Finger's Restaurants
Finger's is the restaurant that brought fusion sushi to Italy in 2004. Born in Milan from the vision of Japanese-Brazilian chef Roberto Okabe, the brand now has three locations-Milan, Rome, and Porto Cervo-united by a single philosophy: creative Japanese cuisine, where Eastern techniques, Brazilian energy, and local ingredients blend together for a unique gastronomic experience.
Customer need
Finger's needed a website that could provide equal value and visibility to its three locations, presenting them as a single brand experience while maintaining each location's unique identity. Reservations needed to be managed. It also lacked a tool to transform gift cards into a true revenue stream, tied to culinary experiences purchasable at each location. Finally, the website needed to showcase events, evenings, and news related to the restaurant and its chef, a key element of the brand narrative.
Solution implemented
We designed a website that highlights each of the three locations with dedicated pages, while maintaining a visual and sophisticated consistency in keeping with Finger's style. The booking flow is simple and dedicated to each location. A Gift Card section was introduced, enabling a new revenue channel, with culinary experiences dedicated to the three locations. We created an events and news section to highlight special events and news related to the restaurants and chef Roberto Okabe.
Results achieved
The new website has strengthened Finger's digital presence, restoring equal status to its three locations. Gift cards now represent a new revenue channel for the brand, while the events and news section keeps customers updated on the restaurant's and chef's initiatives, strengthening the connection with customers.
