Hospitality
Borgo Savignola
Borgo Savignola is a historic winery and farm in the heart of Chianti Classico, in Greve in Chianti. With over two thousand years of history, the estate has been owned by the Fabbri family since 1780. The hamlet combines a vineyard, winery, kitchen, and five historic residences, offering guests exclusive stays, wine and olive oil tastings, culinary experiences, and special events immersed in the Tuscan landscape. It also sells its products.
Customer need
Borgo Savignola needed a website that would enhance the image and experience of one of the most important agritourism and wine producers in the Chianti Classico area, recounting its millennia-old history, the revolutionary figure of Paolina, and its sustainable connection to the local area. It was essential to showcase the five historic residences available for stays, making booking easy, and utilize a single booking system not only for wine tastings but also for culinary activities.
Solution implemented
We designed an elegant and refined website that authentically conveys the history and current events of the village, while also making navigation simple for users. This allows for easy access to booking pages for tastings and activities, accommodations, and product purchases, with the goal of facilitating conversions. Each accommodation has its own dedicated page, designed to immerse the visitor in the experience of their stay. We highlighted the products and integrated culinary activities into Winesuite to manage bookings in a single workflow.
Results achieved
The new website has strengthened Borgo Savignola's digital presence, showcasing the history of the village and its properties, and making the booking process more direct and efficient. The online image now reflects the excellence of the village's hospitality and wine production, consistent with its position among the most important estates in the Chianti Classico region.
